What should your own brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the consumer an email with a discount relating to the Birthday-Name Letter Keychain Photo Family Handmade Dad New Child Mom in the cart. The second most effective thing should be to send an email without a price reduction. That raises the question showing how flexible do you want to be about your price? How important is it to have price integrity and will buyers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key strategy questions. So often it is appealing to do what you have to do to find the next sale but typically that comes at the expense of future growth....Go Website
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